Viafly is a marketplace connecting shoppers with the live inventory of stores in their area. Shoppers in urban areas often have everything they need nearby, yet they still need to search Google/Yelp and call stores to ask whether certain items are in stock. The Viafly mobile app makes it possible for shoppers to search and discover what’s being sold in their city.
My role with Viafly was Lead Product Designer. As a product designer for a small startup, my work was comprehensive and consisted of both UI/UX as well as product management. As a product manager, I was integral in the product decision making process and direction. As a UI/UX designer, I was responsible for both the designing of the UI and for communicating the designs with developers to make sure the vision was executed correctly.
The overall look and feel of this app was designed to be clean and minimal.
Distraction free and intent driving.
The reason people are using the Viafly app is to search and discover new items. The simple UI allows the products to stand out and be represented for what they truly are.